Marketing Plan of John Lewis Research Paper Example | Topics and Well Written Essays - 3500 words

Marketing Plan of keister Lewis - Research Paper congresswomanThis essay describes securities industrying scenario as ever changing and with changes come unprecedented challenges, the retailer companies are facing several challenges and the need of the second is to come up with new merchandise plans which are capable of tackling these never seen before challenges. tooshie Lewis is one of the biggest departmental stores in UK it was founded by John Spedan Lewis. John Lewis had to enter into a partnership to compete against the other biggies like Tesco in the UK. The John Lewis Partnerships 76,500 Partners own the leading UK retail businesses - John Lewis and Waitrose. Our founders vision of a successful business cater by its people and its principles defines our unique company today. The profits and benefits created by our success are shared by all our Partners. (John Lewis). John Lewis is one of the biggest players in the market only behind Tesco, Wal-Mart and Frances Carrefou r. It is the fourth major player should its revenue be considered, it is in the top five for sure should profitability be considered. John Lewis is a much change cheek, it is doing quite well. The company operates in televisions, travelling, electrical so on and so forth. It is fair to say that John Lewis has been doing well into its split segments but the need of the hour is to have a competitive marketing plan in place which would further improve the profits and compete against the likes of Tesco, Wal-Mart and Frances Carrefour.... It is the fourth major player should its revenue be considered, it is in the top five for sure should profitability be considered. John Lewis is a much diversified organization, it is doing quite well. The company operates in televisions, travelling, electrical so on and so forth. It is fair to say that John Lewis has been doing well into its divided segments but the need of the hour is to have a competitive marketing plan in place which would furthe r improve the profits and compete against the likes of Tesco, Wal-Mart and Frances Carrefour. Marketing plan for the organization is as follows Market Demographics One of the most crucial parts of a marketing plan is situational analysis important factors like SWOT analysis, organizational strategies, marketing effectiveness, and customers are discussed under situational analysis. It is ideal to apply the FEPOS approach under situational analysis, FEPOS approach will shed light upon functions, environment, productivity, systems, organizations and lastly strategy will be discussed. Functions operational in diverse areas that are profitable for the company is very useful, for instance more and more people are opting to buy LCD and LED TVs, John Lewis sells these HD TVs in its store as well as online, this is very helpful and should be continued in the future. Electronic goods are also sold by the company which is again really good. Consumer electronics is in demand these days, the di sposable income in the hands of the people has increased and as a result of which they have started buy electronic goods, this is a wonderful opportunity for John Lewis to capitalize upon. Environment The environment is